Turn your music into merch

Direct makes it simple to launch a merch store and sell directly to your listeners.

Just pick your album art and start selling. Keep 100% of your earnings.

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Your store, your earnings

Skip the go-between. Make it easy for listeners to support you directly.

You set your prices. You keep your earnings.

Custom print-on-demand t-shirt featuring artist album artwork
Custom print-on-demand tote bag featuring artist album artwork
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Start selling fast

You get custom merch made from your album art in just a few clicks.

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Made-to-order merch

Print-on-demand means no upfront costs and no stacks of unsold shirts in your basement.

Sell T-shirts, totes, and more—all made the moment someone places an order.

Custom print-on-demand mug featuring artist album artwork
Custom print-on-demand t-shirt featuring artist album artwork
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Everything you need, built in

A simple dashboard to manage settings and track your sales.

Smooth checkout for customers, sales analytics for you.

Start selling with Direct

Frequently Asked Questions

How does Direct work?
Direct lets you pick your release art, drop it on tees, mugs, or totes, and set the price. Orders print on demand, so there’s no extra stock. Anything above the base cost plus shipping and tax is yours.
What can I sell?
T-shirts, mugs, and tote bags. Each one is made to order so you only make what listeners actually want.
Who pays for and handles shipping?
Customers pay for shipping at checkout. Our print shop handles packing and delivery straight to them.
How do I earn with Direct?
Connect your PayPal during setup. Pick your products, set the price you want customers to pay, and that’s what they’re charged at checkout. After we cover the base cost to make and ship the item, everything left goes straight to you.
How much does it cost to launch a Direct merch store?
It’s $70 per year, which breaks down to about $5.89 a month. That’s it. We don’t take a cut of what you sell.
Can I change my products or prices later?
Yes. Edit anything from your dashboard and the store updates right away.
Can I get samples of my merch items?
Order from your own store like a customer would, ship it to yourself, and you’ll see exactly what they get.
Can I cancel?
Yes. You can cancel anytime and your store stays up through the end of your billing period.