Turn your music into merch

Direct makes it simple to launch a merch store and sell directly to your listeners.

Just pick your album art and start selling. Keep 100% of your earnings.

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Your store, your earnings

Skip the go-between. Make it easy for listeners to support you directly.

You set your prices. You keep your earnings.

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Start selling fast

You get custom merch made from your album art in just a few clicks.

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Made-to-order merch

Print-on-demand means no upfront costs and no stacks of unsold shirts in your basement.

Sell T-shirts, totes, and more—all made the moment someone places an order.

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Everything you need, built in

A simple dashboard to manage settings and track your sales.

Smooth checkout for customers, sales analytics for you.

Start selling with Direct

Frequently Asked Questions

How much does it cost to launch a Direct merch store?
Direct is an annual membership — $70 per year (about $5.89 per month). You'll be charged today and automatically renewed every year.
What kind of merch can I sell?
You can sell T-shirts, totes, and more—all made the moment someone places an order.
How much do I earn from sales?
You set your own prices. Whatever you charge above the cost of making the item is yours to keep. For example: if an item costs $10 to produce and you sell it for $15, you earn $5.
How and when do I get paid?
When a customer buys from your store, they pay you directly through PayPal. Gelato then withdraws the cost of making and shipping the order from your PayPal account. Whatever is left is yours to keep — 100%.
Does Direct ship worldwide?
Yes. We work with a fulfillment company called Gelato. When someone orders from your store, their order is made and shipped from a location close to them. This helps keep shipping fast and affordable, wherever they are in the world.