Turn your music into merch

Direct makes it simple to launch a merch store.

Just pick your album art and start selling. Keep 100% of your earnings.

Now in beta

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Direct is ready for your account.

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Your store, your earnings

Skip the go-between. Make it easy for listeners to support you directly.

You set your prices. You keep your earnings.

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Start selling fast

You get custom merch made from your album art in just a few clicks.

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Made-to-order merch

Print-on-demand means no upfront costs and no stacks of unsold shirts in your basement.

Sell T-shirts, totes, and more—all made the moment someone places an order.

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Everything you need, built in

A simple dashboard to manage settings and track your sales.

Smooth checkout for customers, sales analytics for you.

Frequently Asked Questions

Does Direct ship worldwide?
Yes, Direct ships merch to customers around the world.
What kind of merch can I sell?
You can sell T-shirts, totes, and more—all made the moment a fan places an order.
Who pays for shipping?
We don't charge any fees for shipping.
Can I set my own prices?
Yes, you can set your own prices for your merch.
What happens if an order gets lost or damaged?
We'll replace the item for free.